The company operates what it calls an “innovative co-ownership model” where people can become part-owners of a condo - and live there - thus getting the opportunity to build equity over time. Then Taylor, 30, saw an ad on Instagram for Toronto “real estate tech” company Key, which aims to help people get a foothold onto the local real estate ladder “decades faster” by only having to pay a 2.5 per cent down payment - rather than saving the typical 20 per cent that delays building up equity. Toronto entrepreneur Jordan Taylor was renting a nice two-bedroom condo for $3,000 a month while trying to figure out how to pull enough of his savings together to buy into the real estate market.
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